Innovation, Entrepreneurship, Design Thinking, Startup Funding

1. Innovation & Technology
2. Business Models Innovation
3. Design thinking
4. Entrepreneurship
5. Startup Ecosystem & Funding Cycles.

What is Innovation, Technological Innovation and Innovation Management?

• Invention, Creativity and Innovation: What is the difference?
• Why innovation is necessary? What causes innovation to fail?
• Sources and types of innovation
• Diffusion of innovation
• Technology & Trends in a nut shell

What is Technology? What is Trends? The difference between them?

• The Gartner Hype Cycle for emerging technologies: including introduction to its five key phases and how can it be used?
• Modern technology trends with examples of startups adopt them:
• Sensing and Mobility (IoT)
• Artificial intelligence (AI)
• Data Visualization and Analytics
• Digital Transformation and Industry 4.0
• S-curves and the best timing to introduce new products / service.
• Team creation (Every team need three type of mindset: Techie Person – Designer – Business Person).

Introduction to Design Thinking Mindsets, and characteristics of good solutions

• creative confidence
• Problem selection and Opportunity Definition.
• Presenting and practice a tool for problem selection

Convergent thinking techniques

• How to define all personals related to the problem? and how you will select your user?
• What kind of information (Facts and Insights) you need to find about your problem and your proposed user? How and where to conduct online research to develop full understanding of your problem and your proposed user?
• Empathize Stage of Design Thinking
• Introduction to Persona

Conducting User Research

• How to conduct research to develop full understanding of the challenge that you are solving: Interviews, Observe and Online Search.
• Focus on different ways and tools to do this (on line during COVID time) and present in some different sources of data and information online.
• How to develop relevant questions, and hypotheses to answer them, and how to test the results.
• How to conduct an interview (with REAL persona) and its stages? What is the expected output?
• Empathy Map

Define Stage of Design Thinking

• Reframed Problem Definition
• POV statement template
• Generation of How Might We question, Why? and How?

Ideation Stage of Design Thinking

• Divergent Thinking: Ideation and Creativity Tools (3 tools – expected output at least 50 technology based ideas)
• Convergent Thinking
• Synthesis and Selection of the best idea,
• Presenting of one of idea selection tools.
• Idea description template

Prototyping Stage of Design Thinking

• What does the word “prototype” mean?
• What is the purpose of building a prototype?
• What are different kinds and methods of building a prototype and when each of them is used?
• Business Model Canvas

Testing and Refining Prototypes

• Validation and Testing Stage of Design Thinking:
• Plan to test (Test Planning template)
• The concept of MVP?
• How to test your idea using a landing page?

Entrepreneurship mindset and characteristic of successful entrepreneur

• Difference between startup, Small Business.
• Business Model Innovation.

Pitching:

• Storytelling
• How to create a pitch deck?
• How to deliver a good pitching?
• How to record your pitch in the form of storytelling using computer program like Zoom?

Startup Development and Financing Stages.

• Introduction to Innovation Ecosystem in Egypt and how to benefit from it as startup.

• Grasp the concept of innovation especially in technology space.
• Apply Design thinking process to generate new human-centered innovative ideas/ solutions and validate them.
• Turn those solutions into viable business solution
• Distinguish the models of entrepreneurship and innovation for implementing trends in entrepreneurship in your business today.
• A greater understanding of the tools that every innovative organization needs to succeed
• Determine strategies and tools that entrepreneurs and startups use to develop and launch innovations.
• Identify concepts of business model, design unique value propositions and distinguish principles of innovation.
• Distinguish elements of a business model and value technology as a strategy to identify with the key audience.
• How to deliver a good Pitch story to investors to raise funding.
• Meet and discover the Startup Ecosystem in MENA region and how to raise funding.

• This program is for teams and individuals who want to learn a proven, systematic approach to new product development. Anyone responsible for driving innovation, growth, and the customer experience should attend, including functional and cross-functional teams.
• Roles of past participants include those from creative, design, customer experience, engineering, innovation, product, R&D, strategy, and UX, such as:

• Product Manager, Marketing Manager, Growth Manager, R&D Manager, and Product Head
• Senior Designer, UX Designer, Design Engineer, Creative Manager, UX Design Consultant, Art Director
• C-Suite executives including CEO, COO, Managing Director, Founder, President, Chief Strategy Officer
• Innovation and Growth Consultants